(Creative way of how TEDx Buenos Aires and hairdressers rock their socks)
What do all of these iconic brands have in common?
Google – Sony – IBM – Rolex – American Express – Qtar Airways – Aljazeera – Jonnie Walker – Allianz – Gucci – Siemens – Steel Case – Prudential – HP – Pfizer Health – BMW – Shell – Samsung
Despite their diverse industries, great minds think alike – they share the same vision of “Ideas Worth Spreading” and hence are official partners as well as strong supporters of the TED and TEDx community.
You may wonder, why are these giants putting their reputation on the line to be part of this locally-global movement? Here are 3 key reasons how companies can benefit from the value of being a TED partner:
Highly-Positive Brand Association
It may seem indirect at a first glance, but as indirect as it may seem, the positive association of a company supporting a purposeful-global-movement essentially becomes a deeper and more rooted brand association. It communicates a company’s brand value and what it stands for with the community in a subtle yet influential way.
A subtle approach speaks to the heart and sub-conscious mind therefore, forging a positive multi-dimensional relationship between the company’s brand, event/cause and the community. It is a truly powerful way to reflect a company’s brand by leveraging on such a prevailing platform.
Due to the local & global brand presence, speaker profiles, quality of the audience and media coverage TEDx generously receives; the mileage companies get eventually evolves into a long-term relationship and association.
Subtle positive brand association is the most powerful marketing and branding affirmation a company can impart, such is Coca-Cola’s branding secret.
Engage With Audience, Community, Speakers and Potential Customers
“As a TEDx partner, you will have the opportunity to engage in an authentic dialogue with an elusive yet valuable audience: passionate, open-minded people in your community. You will have an opportunity to test your ideas for the future, and be challenged to positively impact your community and the planet in new ways.” ~ TED.com
A unique idiosyncrasy about TED is that both the speaker and audience are curated. This means that the quality of presenters and audience are ensured to keep the energy high with like-minded individuals who are on the same wavelength, so to speak. As cliché as it may sound, having a coherent mindset of audience and presenters is the key to creating a conducive and sustainable environment for self-engagement in order to bring forth radical change in radical times.
Because of the quality of speakers, audiences, organizers and media involved it provides good opportunities to engage these people at any level intended to communicate your value proposition. These people being socially influential in their own right will then organically create a ripple effect of your company and brand.
Contribute to a Meaningful Social Cause
“Becoming a TEDx partner means you share in our vision of spreading ideas that are intended to change the world for the better. We look forward to having you join our global community of thought leaders and benefit from an individually tailored TEDx partnership. “ ~ TED.com
Everyone has their purpose and everything happens for a reason. Some people are meant to do to things that others are not. Some people saves turtles, some work on architectural structures to further improve the way we live, while some discover nano-particles to further technology and others bring music to open peoples hearts.
Because everyone plays a different role, not everyone has to be specifically hands-on in order to contribute to society and humanity. Therefore being able to support these people in any way possible, big or small, such as supporting platforms like TED even if it may seem indirect, it certainly will have a direct impact on what these people are doing – Simply because we are all interconnected.
Hence, every little deed counts. May it be partnering, supporting, participating, spreading the word or sponsoring someone to attend, none of these efforts are ever wasted, in fact it has contributed to the betterment of our society.
How Can I Contribute As A Company?
Being a partner is flexible and open. As a non-profit and to keep the platform sustainable, TEDx has been receiving generous support over the years and would like to thank everyone that made it possible.
Besides the usual monetary and in-kind support which are usually arranged much prior to the event, another way a company can support and impact others at the same time, is to sponsor tickets for people to attend such as company staff or customers.
As some companies are already doing, it is a good initiative to support either your employees or their families or treat your customers to a pleasant surprise. For institutions or organizations, some have allocated seats for their students or members to attend the event.
If you would like to support TEDxKL in anyway, feel free to email [email protected]
Theme : Interdependence
When : 14 July 2012
Where : Temple of Fine Arts
Ticket : RM100 online | RM130 limited walk-in. (dinner included)