Dino Media Publishing consist of a network of news portals and social media channels, serving 3 million people monthly with news about entertainment, lifestyle, humor, viral news, and all things trendy. NextUpAsia.com chats with one of the founding members of one of the fastest growing startups in Asia about the Art of Building a company to serve millions of content hungry consumers online.
Getting to know about The Strategies behind the Success of the Startup
- Marketing is King! How did you publicize your business? How did you get people to notice you and not your competitors?
We focus on building genuine relationships with our audience. We started out actively engaging our audience on Facebook. We make sure we build a great community of people who enjoy consuming entertainment, lifestyle, and viral content. That is probably why till date, we have quite a loyal following despite being very new in the digital publishing space.
- They say, Talents is what make or break the business. For yourself, how did you get your talents and what did you do to make them remain working for you?
Specifically for Coffeeticks & Tantannews, we practise a very lean approach. Most of our writers are freelance writers which we recruited them through referrals and social media. Our team is not big so everyone is like family. The management team always keep the content team accoountable with the daily performance of the sites and motivate them to reach the ultimate vision. We want to make a difference and that is exciting for our team.
- If you could name 3 Main Criteria that have made You and Your Business successful, what are those 3 Main Criteria?
b) Rapid Problem Solving
- Businesses need to Innovate in order to stay Competitive in the marketplace – How have you innovated your company to be competitive until today?
We are constantly innovating our publishing sites. We rely heavily on measurable data. We track how visitors landed on our site, which speicific time has the most traffic, and so on. For example, we also measure how certain web elements on the site drive more clicks. We have also great emphasis on good user experience and pleasant user interface design.
- Global economic uncertainties Kill Businesses – In your mind, how did you weather this challenge for your business?
That’s part of the every entrepreneurial pursuit we would say. For us mindset is important, we prefer to see the glass half-full rather than half-empty when it comes to uncertainties because in the process of finding more clarity, we could potentially discover strategies and tactics that no one has ever thought of. We would call that innovation.
### End of Part 3 ###
About Dino Media:
Dino Media Publishing consist of a network of news portals and social media channels, serving 3 million people monthly with news about entertainment, lifestyle, humor, viral news, and all things trendy.
About the Founders:
We are a group of young and capable team who are hustling to entertain the world with stories and news we find engaging. We strive to never stop innovating the way you read news and we hope we could ultimately build a news portal that would channel you with personalized news that really matter.
- Business Advice from the Founders of Dino Media as one of Asia’s Fastest Growing Startups
- Dino Media Captures 3 Million Online Users in Less than 1 Year of its Founding
- Fastest Growing Asia Digital Media Company Dino Media Takes Netizens by Storm
- The Inspiration Behind Social Media Platform Startup for Public Safety Developed by MYHERO
- MYHERO Founders Provides Startup Advice for Aspiring Entrepreneurs
- MYHERO Online Users’ Driven Marketing Attract 20,000 Users In Months to Try Public Safety App