Entrepreneurs.my in collaboration with Rice Comms of Singapore bring to you “The Entrepreneur Speaks” series, where we will be interviewing successful entrepreneurs and chief executives for the fast growing companies in ASEAN. This week, we have, Kerstin Trikalitis who is the CEO of Out There Media, the international leader in Mobile Advertising. She is one of the most influential figures in the global mobile advertising sector and has previously held leading management positions in international companies.1. What would be your advice to entrepreneurs who want to get involved in the alternative advertising media or mobile advertising industry?
In 3 simple words, my advice to them would be “go for it”! It’s a very exciting and rapidly growing sector that needs as many sophisticated players as possible. It is essential, however, that new entrants bring in fresh perspectives, while bringing to their respective markets relevant offerings that will add value to advertisers, operators and consumers, at the same time making their lives easier and/or enjoyable www.atoledo.com where appropriate.
2. What would be your advice for entrepreneurs in general for them to spread the awareness of their businesses better?
I would advise them to choose their advertising/marketing partner(s) carefully, to create a message that is relevant to their target audience(s) and to run campaigns with the right media mix. Awareness is key, especially when it comes to products, services or propositions in general that a particular market is not particularly familiar with. Markets today are highly competitive and standing out to achieve consumer preference and market share is very difficult. Entrepreneurs need to think creatively, support their message with every available resource and build solid partner and customer bases.
Conclusion to “The Entrepreneur Speaks” series with Kerstin Trikalitis, the CEO of Out There Media Pte. Ltd.
### Special Thanks to Kerstin Trikalitis, the CEO of Out There Media Pte. Ltd. for sharing her thoughts on the mobile industry ###
About The Entrepreneur;
Kerstin Trikalitis is the CEO of Out There Media, the international leader in Mobile Advertising. She is one of the most influential figures in the global mobile advertising sector, being responsible for the company’s growth across markets in Europe and Asia. Kerstin has over 12 years of experience in the mobile industry, where she has previously held leading management positions in international companies.
About the Company: Out There Media Pte. Ltd.
Out There Media is the global leader in Mobile Advertising. The company is headquartered in Vienna and has subsidiaries in Dusseldorf, Singapore, New York, Moscow, Kiev, Athens and Sofia. Today Out There Media has partnership agreements with 40 mobile carriers across Europe and Asia, reaching approximately 500 million subscribers via its multi-channel mobile advertising marketplace, Mobucks™. Mobucks is a cross-carrier, cross-advertiser marketplace that matches demand and supply for advertising over mobile telephones. Out There Media enables carriers to monetize their inventory, advertisers to engage with their audiences in a targeted and effective manner, and consumers to enhance and improve their everyday lives. The company’s website can be found at www.out-there-media.com.
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