Drive.SG, Singapore’s Largest Car Rental Online Marketplace launches mobile app to reach a wider audience
To commemorate its second-year anniversary, Singapore’s largest car rental online marketplace, Drive.SG, has launched a mobile app, on both iOS and Android platforms. This will cater better to the needs of Drive.SG’s customers, as well as serve the surging mobile growth of its car rental service. Drive.SG developed their mobile app, with feedback from both customers and their car rental partners, optimising their online rental platform for smaller mobile screens and boosting the mobile user’s experience.
Drive.SG first launched its website platform in September 2011. By early 2013, co-founders Adrian Lee and Paul Tan noticed that when they received rental requests, many email addresses started with a capitalised letter. Realising this was due to auto-capitalising keyboards on smartphones, Adrian and Paul investigated into the demographics on their mobile users. By mid-2013, the percentage of Drive.SG’s customers booking a car via a mobile phone overtook those that used the website, with 60% of customers accessing the website portal via their smartphones. Drive.SG’s mobile app is set to deliver a better experience for mobile users who wish to rent cars, using Drive.SG’s online platform. Another advantage of the mobile app is that it includes a new geo-location feature. This allows Drive.SG to recommend the nearest car rental agency, which makes the car pick-up and drop-off convenient.
Drive.SG is the first and largest online car rental marketplace in Singapore. Car rental businesses like Avis, Sixt, Eurokars and 30 other partners have come on board Drive.SG’s platform, to market and sell car rental services to drivers in Singapore. These customers include both local drivers, as well as overseas visitors. Drive.SG currently sells about 2,000 car rental days per month.
“I prefer to use my mobile phone when renting a car on Drive.SG’s site, mainly because I book my car late at night. This is when the day has slowed down and I have the time to view different cars, in discussion with my wife. So the launch of Drive.SG’s mobile app is great for me. Having tried it out, it’s so much easier and faster to make a booking, compared to before. It will definitely make renting a car more efficient for me, which is useful since I rent a car 5 to 6 times a year, mainly for special occasions such as trips to Malaysia, when overseas guests visit or during the holiday season,” said Mr. Muhammad Asri bin Mailah, who was the first customer to book a car on Drive.SG through the mobile app.
“At Drive.SG, we are constantly looking for ways to improve our service, with new features and services that improve customers’ experience. For example, a few months ago, we introduced a new chauffer service, targeting businesses that require luxury cars, mini-buses and coaches. So far the up- take of this new service has been good. Together with our newly-launched mobile app, we hope to see a strong growth in our business, and are targeting to reach some 5,000 car rental days per month by end 2014,” said Paul Tan, co-founder Drive.SG
“We are spurred to provide the best service we can by our loyal customers. When we first launched our beta site, we received kind feedback and help in testing the solution by the car rental community in Singapore. These users spent time and effort in guiding our development work. We would look over each and every booking made, and because of this moving forward, we are committed to ensure our service has a strong human-touch – both on the website and mobile platforms,” said Adrian Lee, co- founder Drive.SG.
Incubated by NUS Enterprise, Drive.SG is located within the National University of Singapore School of Computing incubator. Drive.SG also leveraged on a partnership with Silicon Straits Saigon, who worked with the team to co-develop their mobile app
- Mobile Marketing Association Forum in Singapore Goes Beyond Basics to Deconstructing Mobile for Brands
- Lean Startup Machine returns to Singapore – June 7-9, 2013!
- Telr Aims to Revolutionize Online and Mobile Payments in Emerging Markets by Ex-MD of Paypal Middle East & North Africa
- HotelQuickly raises USD 1.13M
- FOODPANDA.MY EXPANDS DELIVERY COVERAGE TO JOHOR
- RedDot Ventures invests S$589K in digital security company Innova Technology