Category Archives: Singapore Startup

Singapore Startup

Getting to know about The Start-Up! Player Holdings Pte Ltd! Sports Events Planning and Management, Sports Merchandising, and Sports Leadership Training.

Getting to know about The Start-Up

Wylie Wee, the Co-Founder of Player Holdings Pte Ltd! Sports Events Planning and Management, Sports Merchandising, and Sports Leadership Training.

Part 2!!

1. Tell us more about Your Company – What have you built? What is your product or service to your customers? What is your track-record so far?

is a sports centric company with a mission of using sports as a universal playing field, to create a bridge of connection between people and to empower individuals to be positive change makers. Our holdings company conducts businesses through 3 main subsidiaries namely, Player Events, Sports Market and Player Academy.

PLAYER EVENTS is a sports events management company offering a full spectrum of events planning and management services to the sporting community and corporate companies. We run Multi-Sports Carnivals, Learn-to-Play Sports Programs and Team Building Events through Sports.

SPORTS MARKET is a subsidiary business supplying Sporting Goods, Training Equipment, Player Gear and Apparel Printing Services. At Sports Market, we provide the items and gear you need, For Your Game.
PLAYER ACADEMY is a training business specializing in Sports Leadership, Captainship Training, Character Building through Sports and Team Motivation Training.

player holdings2. Why did you decide to go into this business? Is it because it is a lucrative market? Is it a Blue Ocean which your talents and expertise through your business can provide?

I went into this business mainly because Sports is a powerful tool to bring about a positive social change in areas of social integration, youth resilience and character building. The sporting industry in Singapore is booming in all areas of market segments including event planning services, marketing, merchandising and even content distribution. The sports market is one with lucrative business potential and attractive opportunities, especially with the establishment of Singapore’s up and coming Sports Hub and the launch of Vision 2030 joint project, led by the Singapore Sports Council and the Ministry of Community Development, Youth and Sports.

3. Please share with us, when you established your organization during its early days – How did you fund it? Any tips on raising the funds? Any tips on convincing investors?

When my partners and I first started PLAYER, we fund our startup based on personal savings and family support.

4. Where do you see your business growing into, for the next 5 to 10 years?
We hope to grow into a company that holds 3 stand alone subsidiary companies run by respective management teams. Our vision is to be the partner of choice for Sports Leadership and Team Motivation Training in South East Asia.

player holdings5. What is your vision for the industry that you are in? Do you see a trend coming up that your business can capitalize?

Sports took on new importance in the recent years with stepping up efforts by the Singapore government to promote and encourage sports participation in the local community. The sports system has been constantly revised and new recommendations have been set into place to boost the sporting industry. In fact, Singapore’s Vision 2030 and the 21st Century Education Framework are highly aligned with national priorities to develop resilient people and united communities.

Our business is highly aligned with the growing trend towards character development with a niche in using sports as a means to do so.

Find out more about Player Holdings:

Click here to Find out about “The Start-up Entrepreneur Part 1, Wylie Wee, the Co-Founder of Player Holdings!”

To be continued… The Start-up Entrepreneur Part 3


The Singapore’s largest car rental online marketplace, Drive.SG, has launched a mobile app, on both iOS and Android platforms.


Drive.SG, Singapore’s Largest Car Rental Online Marketplace launches mobile app to reach a wider audience

To commemorate its second-year anniversary, Singapore’s largest car rental online marketplace, Drive.SG, has launched a mobile app, on both iOS and Android platforms. This will cater better to the needs of Drive.SG’s customers, as well as serve the surging mobile growth of its car rental service. Drive.SG developed their mobile app, with feedback from both customers and their car rental partners, optimising their online rental platform for smaller mobile screens and boosting the mobile user’s experience.

Drive.SG first launched its website platform in September 2011. By early 2013, co-founders Adrian Lee and Paul Tan noticed that when they received rental requests, many email addresses started with a capitalised letter. Realising this was due to auto-capitalising keyboards on smartphones, Adrian and Paul investigated into the demographics on their mobile users. By mid-2013, the percentage of Drive.SG’s customers booking a car via a mobile phone overtook those that used the website, with 60% of customers accessing the website portal via their smartphones. Drive.SG’s mobile app is set to deliver a better experience for mobile users who wish to rent cars, using Drive.SG’s online platform. Another advantage of the mobile app is that it includes a new geo-location feature. This allows Drive.SG to recommend the nearest car rental agency, which makes the car pick-up and drop-off convenient.

Drive.Sg Car RentalDrive.SG is the first and largest online car rental marketplace in Singapore. Car rental businesses like Avis, Sixt, Eurokars and 30 other partners have come on board Drive.SG’s platform, to market and sell car rental services to drivers in Singapore. These customers include both local drivers, as well as overseas visitors. Drive.SG currently sells about 2,000 car rental days per month.

“I prefer to use my mobile phone when renting a car on Drive.SG’s site, mainly because I book my car late at night. This is when the day has slowed down and I have the time to view different cars, in discussion with my wife. So the launch of Drive.SG’s mobile app is great for me. Having tried it out, it’s so much easier and faster to make a booking, compared to before. It will definitely make renting a car more efficient for me, which is useful since I rent a car 5 to 6 times a year, mainly for special occasions such as trips to Malaysia, when overseas guests visit or during the holiday season,” said Mr. Muhammad Asri bin Mailah, who was the first customer to book a car on Drive.SG through the mobile app.

“At Drive.SG, we are constantly looking for ways to improve our service, with new features and services that improve customers’ experience. For example, a few months ago, we introduced a new chauffer service, targeting businesses that require luxury cars, mini-buses and coaches. So far the up- take of this new service has been good. Together with our newly-launched mobile app, we hope to see a strong growth in our business, and are targeting to reach some 5,000 car rental days per month by end 2014,” said Paul Tan, co-founder Drive.SG

Drive Sg“We are spurred to provide the best service we can by our loyal customers. When we first launched our beta site, we received kind feedback and help in testing the solution by the car rental community in Singapore. These users spent time and effort in guiding our development work. We would look over each and every booking made, and because of this moving forward, we are committed to ensure our service has a strong human-touch – both on the website and mobile platforms,” said Adrian Lee, co- founder Drive.SG.

Incubated by NUS Enterprise, Drive.SG is located within the National University of Singapore School of Computing incubator. Drive.SG also leveraged on a partnership with Silicon Straits Saigon, who worked with the team to co-develop their mobile app

Wylie Wee, the Co-Founder of Player Holdings Pte Ltd! Sports Events Planning and Management, Sports Merchandising, and Sports Leadership Training.

The Start-Up Entrepreneur Series campaign! Wylie Wee, the Co-Founder of Player Holdings Pte Ltd!
Player Holdings

player holdings(a) Getting to know The Start-Up Entrepreneur

1. Tell us more about yourself – Who are you, what do you do, what are your qualifications (If any) and what have made you into the successful entrepreneur that you are today?

My name is Wylie Wee and I am the Co-Founder of Player Holdings Pte Ltd, a company that uses sports as a universal playing field to create value to individuals and society. Our company operates through 3 core businesses in the areas of Sports Events Planning and Management, Sports Merchandising, and Sports Leadership Training.

I am a SIM Global Education Scholar in Academic Excellence and Leadership and I graduated from Singapore Institute of Management with the highest honor of Degree with Distinction in Bachelor of Business Management. Apart from academic studies, I am also a Professional Netball Coach and an accredited Certified Motivational Coach with the Institute of Motivational Coaching.

I own a growing startup business, but I am still just a hustler who is working late into the nights and over the precious weekends to get more things into place, so I wouldn’t really call myself a “successful” entrepreneur. As for what made me who I am today, it has got to be one word – Courage.


2. Why did you casino pa natet get started on this path towards building your own business?

Sports has always been my passion, my direction, and sometimes even my escape. Entrepreneurship is a dream career that I want to see myself venture into. So I thought to myself, since Sports has given me so much, why not use Sports to make a difference in people’s life. Nothing beats pursuing a dream with something you are truly passionate about and can do best in. And this was how my entrepreneurship journey started.


Player Holding3. Was there any inspiration or anyone who inspired you to pursue your dream to become an entrepreneur today?

My Mum has always been my source of inspiration and motivation since young. She was the first person who taught me the meaning of being accountable and responsible for all of our life choices. As a young kindergarten kid fascinated by the novel thought of standing on stage to take part in a story-telling competition, I raised my little hands with excitement to express interest in taking part. When the tiring (and boring) practice routines set in, I was turned off by the fact that I need to sacrifice my playtime for practice. It was that point of time, my Mum lectured me harshly when I told her I did not want to take part anymore, she told me this, “To be a part of this competition was your choice from the beginning, no one forced you to make this choice. For every choice you make, give nothing less than your best. And that is how things should be done.”

I did not truly understand what that meant at that point of time, but now it all makes sense. Entrepreneurship is my choice and during those moments I felt like giving up, I would remind myself of what my Mum taught me.


4. In your experience, what are the 3 Winning Traits that Entrepreneurs should possess when they start their business?

Courage. Passion. Purpose.

To be continued… The Start-up Entrepreneur Part 2

Invoice Discounting Startup, ApexPeak – Raises 2.3M SGD in Seed Round!

Invoice Discounting startup

Invoice Discounting startup, ApexPeak, Raises 2.3M SGD in Seed Round

After only 7 months of offering invoice discounting services in Singapore and South Africa, ApexPeak has secured $2.3M SGD in their combined seed and convertible note round.

In a nutshell, invoice discounting is the sale of a business’ invoices to a third party. The third party is charged with processing the invoices, and the business lending the invoices is able to receive funds earlier based on the expected payments on the invoices. While this is nothing new, ApexPeak has managed to reinvent this financial instrument to be ready for the digital age.

To date, ApexPeak has already turned a neat profit with a zero default rate on funds dispersed. This type of performance in such a short time is unheard of in the startup or financial world.

“Robust vetting and process combined with automating standardised tasks and good risk management have contributed in making ApexPeak successful,” says Gakim Solomons, CEO and Co-founder of ApexPeak.”

Unlike traditional financing options, ApexPeak helps small and mid-sized enterprises (SMEs) turn invoices into cash in as little as 5 days. SMEs gain fast and affordable access to working capital. Up to 80% of the invoice amount is advanced upfront; the remaining 20% is dispersed when the invoice is processed with a 2% discount fee levied. Finally, insurance companies cover the counter party risk of these invoices so it is essentially risk-free.

While it sounds simple, there is also little to no competition in this space because it requires the right combination of technology, talent, experience and opportunity to create ApexPeak. After 10 years in private equity, Solomons linked up with college friend and serial technopreneur, John Fearon, to utilize their natural synergy in coming up with a financial technology business.

invoice discountingAfter an initial unsuccessful dabble in peer-to-peer foreign exchange, it occurred to them that the SMEs loans market is under-served. SMEs often suffer cash flow problems and without liquidity, many have been forced to shut down like Silicon-Valley based Singaporean startup, Chalkboard. Traditional banks require extensive paperwork and lengthy periods to evaluate risk while SME funds dry up.

Solomons and Fearon were particularly interested in the growing SME loans markets of Africa and South East Asia. ApexPeak managed to obtain an exemption from the Regulatory Authorities in Singapore and South Africa in order to operate its business.

With the business idea and legal documents ready, it was a whirlwind couple of months for the business. Joining the Google-backed accelerator in South Africa, 88mph, ApexPeak built a simple and elegant website for invoice discounting to go digital. The risk-free nature of the business and ease of use of the website, allowed Solomons and Fearon to raise $800k SGD even before Demo Day.

In fact, after that, business was picking up so fast strictly through the word-of-mouth that Solomons avoided all forms of marketing to ensure they will not be overwhelmed. Within 4 months of operation, ApexPeak had broken even and was looking for $2M SGD to expand faster.

invoice discountingJust like its SME customers, ApexPeak could not wait for the typical 3 to 6 month wait for funding from traditional sources. In Singapore, with Fearon’s extensive contacts, risk-seeking angel investors were given a chance to take a stake in the convertible round. In a mere 3 months, the business surpassed its goal to reach $2.3M SGD, making one of the biggest pre-Series A rounds in the region.

“A low interest rate environment in Asia has resulted in many investors looking for good risk adjusted returns. ApexPeak has been able to raise money from investors by offering investors the opportunity to obtain above average yields with no downside really,” says Solomons.

Not resting on their laurels, ApexPeak will continue to move at break-neck speed. Given the capital-intensive nature of the business, ApexPeak is looking at raising more money in order to help more SMEs in Asia and South East Asia grow their businesses.

Mobile Marketing Association Forum in Singapore Goes Beyond Basics to Deconstructing Mobile for Brands

5th Mobile Marketing Association Forum in Singapore Goes Beyond Basics to Deconstructing Mobile for Brands

Speakers to include brands and advertising solution providers such as BMW, Coca-Cola, Dentsu Network/Asia, Kimberly- Clark Corporation, McDonald’s, Mindshare, Nielsen, Prudential Corporation Asia, Unilever,, and WPP


Photo Credit:

Singapore, 17 June 2013 – The Mobile Marketing Association (MMA) announced the fifth iteration of the Mobile Marketing Association Forum Singapore (MMA Forum), which will bring together senior marketing executives from brands, mobile specific and digital agencies, operators, technology enablers and other stakeholders of the mobile marketing industry. This year’s event themed ‘Deconstructing Mobile,’ will focus on how marketers can harness the power of mobile to disrupt the traditional approaches to marketing.

The MMA Forum is an annual event that will run from August 22-23 2013 at the Pan-Pacific Singapore. The event is the Asian iteration of the Mobile Marketing Association’s renowned Forums held around the world that bring together the best and brightest in the mobile marketing and advertising industry. This year the event will draw to a close with the awards ceremony for the inaugural regional SMARTIES™ Awards recognizing the best and most innovative work in the mobile marketing field.

Mobile marketing Association



Over the past few years the MMA Forum has established itself as the premier event for marketers in Asia who want to fully embrace, utilize and execute mobile marketing as an effective medium for consumer engagement. The 250 delegates expected at the Forum will have the opportunity to understand best practices in mobile marketing, connect and learn from experts and peers in the industry, and hear first-hand future opportunities for marketing using the mobile media channel.


Some of the confirmed speakers lined up to speak at this year’s event include:

  • Andrew Knott, Vice President, Digital, McDonald’s Corporation
  • Ashustosh Srivastava, Chairman and CEO, Global Emerging Markets, Mindshare
  • Bessie Lee, Chief Executive Officer, WPP China
  • Dick E.G. van Motman, Chairman & CEO, Dentsu Network/Asia
  • Dippak Khurana, Co-Founder and Chief Executive Officer,
  • Leonardo O’Grady, Director ASEAN Integrated Marketing & Communications, Coca-Cola Asia Pacific
  • Lito S. German, Marketing Director, BMW Group Asia
  • Michelle Froah, Senior Marketing Director, Asia Pacific, Kimberly-Clark Corporation
  • Rahul Welde, Vice President, Media, Asia, Africa, Middle East and Turkey, Unilever
  • Sean Rach, Regional Director, Brand and Corporate Affairs, Prudential Corporation Asia
  • Sir Martin Sorrell, Chief Executive Officer, WPP
  • Tomi T. Ahonen, Author, Consultant and Motivational Speaker
  • Vishal Bali, Managing Director, Telecom Industry Group, Asia Pacific, Middle East & Africa (APMEA), Nielsen


The Mobile Marketing Association Forum Singapore 2013 is sponsored by, Gemalto, Goldsun Focus Media, Madhouse, mobiThinking, Asian Digital Marketing Association, and Telecom Uncovered.

For more information about the MMA Forum Singapore 2013, including the updated agenda and speaker bios, please visit the MMA Global website here.

Mobile marketing association

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit


Rice Communications on behalf of the Mobile Marketing Association

Amala Manoj Naravane

Email: [email protected]

Tel: +65 6221 8324

Lean Startup Machine returns to Singapore – June 7-9, 2013!

Lean Startup Machine is Returning to Singapore – June 7-9, 2013!

Date: Friday, June 7, 2013 at 6:00 PM – Sunday, June 9, 2013 at 8:00 PM (SGT)

Location: 113 Somerset Rd., Singapore, 238165


Lean Startup – Fail Fast, Succeed FASTER.

Lean Startup Machine

Lean Startup Machine is an intensive three-day workshop which teaches entrepreneurs and innovators how to build products with huge market potential. It is a metrics-driven startup competition where teams learn to identify the key risks in their business model through hands-on mentorship and our framework of tools.

Event Schedule…

Friday you will show up, eat, meet mentors and network with fellow attendees. Those who come as individuals will pitch a problem they want to solve, the top problems will be crowdsourced and teams will be formed. At around 9pm you will start constructing your first experiment designed to test, empirically, your problem hypothesis and customer hypothesis. Teams will break for the night when they have a developed a provable hypothesis and have practiced their customer development skills with a mentor.

Saturday those assumptions will be tested with customers. Most of your assumptions will likely be WRONG, so you will iterate rapidly to validate a new set of assumptions. You will go through several Minimum Viable Products (MVPs), escalating from Exploration, to Pitch, to Concierge.

Finally, Sunday afternoon you will present your learnings to the other teams and to a judging panel. This is not just a learning exercise, you will actually be competing with other teams to win additional mentorship and support. You will leave the workshop with…

*The ability to run any idea through the Validation Board, and run experiments to test if your assumptions are actually valid.

*The ability to end ‘endless’ team “discussions” with actionable tests rather than debates.

*The ability to determine if your idea is a scale-able startup or a hobby.


Photo Credit:

Who’s this event for?

Any startup team that does not have Product/Market Fit, or any aspiring founder, innovator, or early startup employee that wants to learn Lean Startup methodologies from the ground up.

Executives, leaders and innovators in large, medium, and small businesses looking to innovate or create the next successful product or service.  Those who are inexperienced or experienced in Lean along with creatives, salespersons, marketers and decision makers can all be coached in the methodologies Lean Startup. This is an intensive educational workshop where you will learn the tools to develop any new business concept – NOT a hackathon.

Got an idea of your own? Great. You’ll have 50 seconds to give your elevator pitch at the kickoff. After voting, if your idea gets selected you will be able to form a team and start working. We strongly encourage everyone who comes to LSM to start fresh with a brand new concept.

No co-founders? No problem. You’ll meet many talented and smart people and have the opportunity to hear their new startup ideas.

We strongly encourage everyone who comes to LSM to start with a brand new concept. In the past, we have found that it is too difficult for participants to join a team that already possesses domain knowledge around an existing project.

If you plan to work on an existing project*, bring at least one co-founder with you to the event. If you have existing co-founders and none of them attend, you’ll have to work on a new startup idea. But don’t worry, you’ll still learn valuable skills that you can apply to your own business.

*An existing project is defined as one that already has mockups, prototypes or code associated with it. If that’s the case, you cannot recruit others to join you.

Space is limited – Tickets are now on sale now and going FAST!



Email [email protected]

Follow us and tweet @LeanSGP

Startup Jobs Asia Gets Partners in Taiwan

Recently, our partners at StartupJobAsia signed a partnership with The Entrepreneurs Society of Taiwan.

EST was officially launched on January 14 2011,this group started initially trying to encourage entrepreneurship on the campus of National Chengchi University and very soon developed into a group that caters for the need of the English-speaking segment in Taiwan who are interested in entrepreneurship. We see these events as an opportunity to expand our knowledge and continue networking and learning from innovative entrepreneurs.

The Entrepreneurs Society of Taiwan (EST) is the club in association with NCCU IMBA students & alumni.

We managed to catch up with Ben Chew recently about this deal

Entrepreneurs Society Taiwan

What are the responsibilities of the local partners ?
Ben: We have a few parties who are interested to run as our local partners for Startup Jobs Asia. However we have chosen them due to the closest mindset of running Startup Jobs Asia. We wouldn’t say it’s responsibilities for them, but it’s more of a common long-term vision we have as a whole which is to “Sexify” jobs @ Startup within Asia.

What is your hope for this partnership?
Ben: We have seen more startup activities in Taiwan during this period, and in time to come, there will be even more Entrepreneurs stepping forward in the tech and startup scenes. Taiwan have always been very “hardware” focus, and in the days ahead, we are pretty confident to see more startup business in the web/mobile aspects. We hope that our partner will cover the gap of the “Talent Crunch” with the platform of to attract talents to join Startup.

Where are the other places you are looking for expanssion?
Ben: We have few parties coming from different counties whom they are interested in the strategic partnership with Startup Jobs Asia. Next in line to move in are countries such as Malaysia, Thailand or even Vietnam/Philippines.. However, this is still the early stage as we would like to get partners who have the same long-term vision with us.

What are you impression on Taipei startups?
Ben: If they have been doing well in the “hardware” industry all the while, we are not surprised to see them doing just as well in the web/mobile aspects.

Perspectives of Startup Hire

A good idea is worth nothing if there are no talents that come together to build a good product/platform and drive the business thereafter. Like all other business, Startups which are at their early stage need to grow their traction, revenue and scale their business further. The need for Startup hire often come for the main purpose of growth, increasing resources as well as filling up gaps within the existing team. Continue reading Perspectives of Startup Hire