Category Archives: Singapore Company

Singapore Company

Mobile Marketing Association Forum in Singapore Goes Beyond Basics to Deconstructing Mobile for Brands

5th Mobile Marketing Association Forum in Singapore Goes Beyond Basics to Deconstructing Mobile for Brands

Speakers to include brands and advertising solution providers such as BMW, Coca-Cola, Dentsu Network/Asia, Kimberly- Clark Corporation, McDonald’s, Mindshare, Nielsen, Prudential Corporation Asia, Unilever,, and WPP


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Singapore, 17 June 2013 – The Mobile Marketing Association (MMA) announced the fifth iteration of the Mobile Marketing Association Forum Singapore (MMA Forum), which will bring together senior marketing executives from brands, mobile specific and digital agencies, operators, technology enablers and other stakeholders of the mobile marketing industry. This year’s event themed ‘Deconstructing Mobile,’ will focus on how marketers can harness the power of mobile to disrupt the traditional approaches to marketing.

The MMA Forum is an annual event that will run from August 22-23 2013 at the Pan-Pacific Singapore. The event is the Asian iteration of the Mobile Marketing Association’s renowned Forums held around the world that bring together the best and brightest in the mobile marketing and advertising industry. This year the event will draw to a close with the awards ceremony for the inaugural regional SMARTIES™ Awards recognizing the best and most innovative work in the mobile marketing field.

Mobile marketing Association



Over the past few years the MMA Forum has established itself as the premier event for marketers in Asia who want to fully embrace, utilize and execute mobile marketing as an effective medium for consumer engagement. The 250 delegates expected at the Forum will have the opportunity to understand best practices in mobile marketing, connect and learn from experts and peers in the industry, and hear first-hand future opportunities for marketing using the mobile media channel.


Some of the confirmed speakers lined up to speak at this year’s event include:

  • Andrew Knott, Vice President, Digital, McDonald’s Corporation
  • Ashustosh Srivastava, Chairman and CEO, Global Emerging Markets, Mindshare
  • Bessie Lee, Chief Executive Officer, WPP China
  • Dick E.G. van Motman, Chairman & CEO, Dentsu Network/Asia
  • Dippak Khurana, Co-Founder and Chief Executive Officer,
  • Leonardo O’Grady, Director ASEAN Integrated Marketing & Communications, Coca-Cola Asia Pacific
  • Lito S. German, Marketing Director, BMW Group Asia
  • Michelle Froah, Senior Marketing Director, Asia Pacific, Kimberly-Clark Corporation
  • Rahul Welde, Vice President, Media, Asia, Africa, Middle East and Turkey, Unilever
  • Sean Rach, Regional Director, Brand and Corporate Affairs, Prudential Corporation Asia
  • Sir Martin Sorrell, Chief Executive Officer, WPP
  • Tomi T. Ahonen, Author, Consultant and Motivational Speaker
  • Vishal Bali, Managing Director, Telecom Industry Group, Asia Pacific, Middle East & Africa (APMEA), Nielsen


The Mobile Marketing Association Forum Singapore 2013 is sponsored by, Gemalto, Goldsun Focus Media, Madhouse, mobiThinking, Asian Digital Marketing Association, and Telecom Uncovered.

For more information about the MMA Forum Singapore 2013, including the updated agenda and speaker bios, please visit the MMA Global website here.

Mobile marketing association

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit


Rice Communications on behalf of the Mobile Marketing Association

Amala Manoj Naravane

Email: [email protected]

Tel: +65 6221 8324

Lean Startup Machine returns to Singapore – June 7-9, 2013!

Lean Startup Machine is Returning to Singapore – June 7-9, 2013!

Date: Friday, June 7, 2013 at 6:00 PM – Sunday, June 9, 2013 at 8:00 PM (SGT)

Location: 113 Somerset Rd., Singapore, 238165


Lean Startup – Fail Fast, Succeed FASTER.

Lean Startup Machine

Lean Startup Machine is an intensive three-day workshop which teaches entrepreneurs and innovators how to build products with huge market potential. It is a metrics-driven startup competition where teams learn to identify the key risks in their business model through hands-on mentorship and our framework of tools.

Event Schedule…

Friday you will show up, eat, meet mentors and network with fellow attendees. Those who come as individuals will pitch a problem they want to solve, the top problems will be crowdsourced and teams will be formed. At around 9pm you will start constructing your first experiment designed to test, empirically, your problem hypothesis and customer hypothesis. Teams will break for the night when they have a developed a provable hypothesis and have practiced their customer development skills with a mentor.

Saturday those assumptions will be tested with customers. Most of your assumptions will likely be WRONG, so you will iterate rapidly to validate a new set of assumptions. You will go through several Minimum Viable Products (MVPs), escalating from Exploration, to Pitch, to Concierge.

Finally, Sunday afternoon you will present your learnings to the other teams and to a judging panel. This is not just a learning exercise, you will actually be competing with other teams to win additional mentorship and support. You will leave the workshop with…

*The ability to run any idea through the Validation Board, and run experiments to test if your assumptions are actually valid.

*The ability to end ‘endless’ team “discussions” with actionable tests rather than debates.

*The ability to determine if your idea is a scale-able startup or a hobby.


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Who’s this event for?

Any startup team that does not have Product/Market Fit, or any aspiring founder, innovator, or early startup employee that wants to learn Lean Startup methodologies from the ground up.

Executives, leaders and innovators in large, medium, and small businesses looking to innovate or create the next successful product or service.  Those who are inexperienced or experienced in Lean along with creatives, salespersons, marketers and decision makers can all be coached in the methodologies Lean Startup. This is an intensive educational workshop where you will learn the tools to develop any new business concept – NOT a hackathon.

Got an idea of your own? Great. You’ll have 50 seconds to give your elevator pitch at the kickoff. After voting, if your idea gets selected you will be able to form a team and start working. We strongly encourage everyone who comes to LSM to start fresh with a brand new concept.

No co-founders? No problem. You’ll meet many talented and smart people and have the opportunity to hear their new startup ideas.

We strongly encourage everyone who comes to LSM to start with a brand new concept. In the past, we have found that it is too difficult for participants to join a team that already possesses domain knowledge around an existing project.

If you plan to work on an existing project*, bring at least one co-founder with you to the event. If you have existing co-founders and none of them attend, you’ll have to work on a new startup idea. But don’t worry, you’ll still learn valuable skills that you can apply to your own business.

*An existing project is defined as one that already has mockups, prototypes or code associated with it. If that’s the case, you cannot recruit others to join you.

Space is limited – Tickets are now on sale now and going FAST!



Email [email protected]

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