Having a consistant brand is very important for any organization especially if you want people to remember it. For example if you look at a brand like AirAsia. Their branding is consistant in all important online channels. If you want to go to AirAsia’s website, it is airasia.com and if you want to like their Facebook page at http://www.facebook.com/AirAsia. It is the same on twitter which is https://twitter.com/AIRASIA.
Unlike the example below.
- Tony Fernandes – Founder of Air Asia on Branding
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