Category Archives: Marketing & Branding

FOODPANDA.MY EXPANDS DELIVERY COVERAGE TO JOHOR now provides food delivery service to residents of Johor Bahru!

KUALA LUMPUR – The largest food delivery service provider in Malaysia just got larger. Foodpanda has just expanded its delivery service to the south most tip of Malaysia – Johor Bahru. Making this the fifth city that foodpanda has a footprint here in Malaysia.

With a soft launch last Friday, Foodpanda has already received some very encouraging feedback from residents of JB. “This app really has some potential in making life easy for certain groups of people, like working people and students” says Shalin Tan, a local JB resident and new foodpanda customer.

“I am the poster child for your customers – I would use it multiple times a week probably. I have been encouraging people in JB to provide delivery“ says John Hunter, an expat living in JB. Hunter adds “There is a need for decent delivery food in JB. I have told several people I thought it would be a good business to get into and I want to see entrepreneurial efforts, like this, succeed in JB.“

“We are very happy to add Johor Bahru to our list of cities that we provide delivery for” says Claudio Abitante, MD “We believe that JB is an underserved market with lots of potential. Already we are seeing very encouraging feedback from both restaurants and customers. We intend to bring our experience in food delivery and strong partner restaurants to the residents of JB” he adds.

From Left – Claudio Abitante (MD Foodpanda, Malaysia), Din (Foodpanda Johor’s First Delivery Rider) & Marco Pezzi (City Manager, Johor)

Starting with big names such as Chatime, Kenny Rogers Roasters, Vivo Pizza as well as local favorites like Season’s Café and Chakra Restaurant. Residents of Johor Bahru can expect to see other heavyweight foodpanda partner such as Chicken Rice Shop, Old Town White Coffee and other great restaurants in the next few weeks. Currently orders are taken via their website and mobile application on iOS and Google Play. currently operates in the Klang Valley, Penang, Ipoh, Melaka and Johor. Foodpanda plans to make food delivery more accessible and convenient to as many busy Malaysians. They are looking to accomplish this within the next few months by further expanding in the Klang Valley and other major cities in Malaysia.

ConcreteJungle #37 : Evolve Skateboards Asia

cj facebook cover

All he wanted was a simple mode of transport to move around his housing area, what he ended up with was a distributorship for Evolve electronic skateboards in Asia. Brian Wong shares his story from being the finance specialist for Catcha; to his passion for electronic skateboards.
Continue reading ConcreteJungle #37 : Evolve Skateboards Asia

7 Secrets of Jack Ma Entrepreneurship Lesson Part 2

Continue of 7 Secrets of Jack Ma Entrepreneurship Lesson Part 1

This is a talk by Jack Ma, the former Chairman and CEO of Alibaba Group. Jack Ma shared his experience to the aspiring entrepreneurs who are joining “Win In China” competition, a reality show for aspiring entrepreneurs to win 10 million RMB for their business startup. In the 1st season, 3000 participants were selected to join the interview session and 108 participants will be selected to join the competition officially.

Jack Ma – Win In China – Part 2

Jack Ma

4. Elephant Can’t Kill Ant
Jack Ma’s China Yellowpages business was competing with China Telecom. It was a very tough competition. His capital was 50,000 RMB and China Telecom’s capital was 240 million RMB.

“I think our competition with China Telecom was quite successful. Through the experience, I still believe that we shouldn’t afraid of giant company. Elephant won’t kill ant easily. You just need to hide smartly and having a good strategy. You will survive. After 8 months competition, China Telecom was unable to beat us while we also didn’t know how to beat them. After that, we had a joint venture.”

There were an interesting incident happened after the joint venture. It was actually a disaster. China Telecom invested 1.4million RMB in this deal and they have more members on board. During the board meeting, Jack’s suggestions were turned down by the board members.
“From my perspective, I can do so much with 1.4million RMB from China Telecom. However, from their perspective, they spent only 1.4million RMB to destroy Jack Ma’s venture. I got the fund, but I lost the most valuable thing, the venture that I execute well in the beginning.”, He mentioned.

jack ma5. Be The Role Model of Employee
Jack Ma founded his third company, Cofortune Information Technology. This is a successful company, making profit of 2.9 million RMB in 14 months. However, there was perception different among the leaders. Jack Ma’s believed that internet-based is the future of Ecommerce. However the other leader believed in EDI (Electronic Data Interchange).

“When your belief is different with the leader, remember, the leader is always right. If you cannot change him, you change yourself. Therefore, I decided to follow my belief and start over again. Although the company made 2.9 million RMB profit, I didn’t take any cent when I left.”

“I brought 6 people from Hangzhou to build Cofortune. The team has grown to 50 to 60 people. When I left, I didn’t get anyone to follow me. Remember, this is the rule of the game. When you decided the left the company that you have started, and you get the people in the company to follow you, one day later, your employee will do the same.”

“When I left Beijing to start over again, I met with the 6 people who followed me to Beijing in the beginning. I told them, if you are willing to follow me going back to our home (Hangzhou) to start a business again, I’ll give everyone only 500 RMB and everyone must rent a house nearby because I don’t have much fund for your transportation. We will work non-stop for 10 months. If we fail, we just look for a new job.”

Jack Ma offer 3 days to the team to think about the offer, but they came back after 3 minutes. They told Jack, “let’s go home, let’s start over again!”. Alibaba was started then, followed by and Alipay.

jack ma6. You Are The Parents and VC Is the Uncle of Your Business
Alibaba received investment from Son Masayoshi, who is also the 2nd richest man in Japan. Jack Ma mentioned that when dealing with Venture Capitalists, always show the respect in the eye.

“Both sides are equal, when VC asking you 100 questions, you should ask at least 99 questions too.”

“You must understand the belief of the VC when he/she investing and he / she investing in us. We should talk about the worst situation and understand each other’s role in this situation. However, many entrepreneurs only like to talk about how successful they can be.”

“Both side should write down the promise to each other. This is mutual, like a marriage agreement.”

“The communication with VC is very important. Don’t feel that VC is the grandfather. VC is always the uncle and you are the parents of your business. You know how to grow your child (business), and the uncle can offer you advice and money to buy powdered milk and clothes. The responsibility to grow the child is always in your hand. So, VC’s fund is to grow your business. It is not to save your business.”

“When should you raise fund from VC? Remember, it is not when you are poor, always raise fund when your company is having the best performance. One shouldn’t repair the rooftop during the raining day, but it should be done during sunshine day. Same goes to the company transformation, always do it when your company has the best circumstances”

jack-ma7. Hire Smart People Instead of The Master
“We should find the suitable people to join our team.” Jack Ma don’t like to invite popular business people to join the board of director because these big man seldom spending their time in your small company.

“I hired a vice president for first time. We had only USD$5million budget and the Vice President request for at least USD$1.5million. It was because the Vice President had the annual budget with at least USD$40million previously. When he came to our company, the amount was too little for him, but I felt that the amount can do so much advertising activities.”

“Different people have different perspective. Find the right people according to your level and needs. Always remember small company shouldn’t hire the master.”

“When your company is small like a tractor, and you hire the master who has Boeing 747’s engine, your tractor (company) will break when the engine start. Therefore, please do not ask for gorgeous (popular) one when getting people to join your team. Small company should hire smart people with the right mentality.”, He said

Besides these key points, of course, there are more that we can learn from this sharing. For example:
“What an entrepreneur wants is the experience of building the business. In our life, we seldom regret with the things that we have done, but we will regret with this things with haven’t done when we are old. From the first day starting the business, we should already know it is not an easy way, but the experience will be the most valuable asset in life.”

“The best negotiator is always the best listener.”

“One must have a big heart to compete with the competitor in business. Competition is fun. If you feel struggle when competing with the other companies, there must be something wrong with your strategy. Although we have competed with many companies such as eBay, but in my heart, I never see them as my competitors.”

“The most valuable thing between you (entrepreneur) and employee is trust. You must trust them and I never hide any good and bad things from the employees.”

“I have seen some employer who did not know how to criticize the employee. When meeting with employee, the employer praised the employee before criticizing. In the end, the employee didn’t know what is wrong and remains the same. In this situation, we should act fast when we have the decision in mind. This is also our responsibility to the employee.”

This Article is provided by Ray Beh! The Founder of Frambie

Source of the Lessons:

7 Secrets of Jack Ma Entrepreneurship Lesson

7 Secrets of Jack Ma Entrepreneurship Lesson

An inspiring speech by Jack Ma, the former Chairman and CEO of Alibaba Group. Jack Ma shared his experience to the aspiring entrepreneurs who are joining “Win In China” competition, a reality show for aspiring entrepreneurs to win 10 million RMB for their business startup. In the 1st season, 3000 participants were selected to join the interview session and 108 participants will be selected to join the competition officially.

Jack Ma – Win In China – Part 1

The article is filled up with Most Important key points and translated into English.

Jack ma

1. Always Know Your Choice
Jack Ma started his first business in 1992, running a language translation center. The business performance wasn’t so good in the beginning. After the third month, they decided to sell flower and premium gift to earn extra income and to cover the rental expense. They found that premium gift was more profitable than language translation business. This also made them struggle whether they should stop the language translation business and focusing on premium gift business. However, they chose language translation business because it was their why they want to startup business in the beginning – to fill the gap between teacher and the market demand of language translation.
“Many entrepreneurs will meet with many new opportunities in their journey. When you meet with these opportunities, you must know how to make the choice. Of course, we have chosen to run the language translation center.”, He said.

2. Small Businesses Need System Too
This incident happened in Teacher’s Day. He had a cashier to help him during that period.

“It was a very busy day. I estimated the revenue is 1100 RMB. However, there was only 400 RMB on the next day and I was curious where the money has gone. So I decided to check the account and found that the cashier has stolen about 100 to 200 RMB everyday. We didn’t know it for 3 to 4 months.”
“Whose fault? It was our fault, it was the system’s fault. A poor system will turn a good employee to a bad employee. Startup entrepreneurs always like to think about the big move such as how to grow the business and forgetting about the system and management in the small company with 4 to 5 people. Without a good system, it will be a disaster of the small company”
Therefore, small businesses need good system too.

3. Riding on The Giant’s ShoulderJack Ma
Jack Ma went to US and decided to run internet business when he returned to China. The business was China’s Yellowpages, also known as China’s first internet-based company.

“1995 was the harder year to run internet-based business. I decided to do internet business after returned from China. I invited 24 friends to meet at my home and nobody understands after 2 hours meeting. There was only a friend agree and he told me to try, if it doesn’t work, I can still come back.”
“Because I have seen internet before and I felt that it will be even better in the future. However, nobody believes in it, because they never seen it, so they didn’t know how to make it.”
“Bill Gates was widely known around the world in 1995. Bill Gates said that internet will change people’s life. Well, actually, Bill Gates didn’t say that. If I told people that Internet will change the world, nobody is going believe. Therefore, I told people that Bill Gates said internet will change the world because I believed that Bill Gates will say it one day.”
He mentioned that the tactic is riding on giant’s shoulder.

To be continued…

This Article is provided by Ray Beh! The Founder of Frambie

How can startups collaborate with big corporations?

How can startups collaborate with big corporations?

Startups/ Small businesses just starting out face a multitude of challenges but they don’t necessarily have to tackle them all singlehandedly, like David facing multiple Goliaths. Going into some form of partnership with a bigger brand can be an enormous opportunity for a startup and take at least some of the heat off when you’re first setting out.

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However, the actual partnership deal can itself be strewn with hidden dangers, and the validation, press, prestige and growth you assumed would follow from a successful partnership may not be so immediately forthcoming as you’d imagined. Just getting a foot in the door often takes tremendous amounts of time and effort, and then after the contract is signed the delivery of real, mutual value can also be a challenge.

But partnerships with big brands can and do work well when approached intelligently and with no undue expectations of magical transformations suddenly taking place. Here are a few points to take on board when considering such an arrangement yourself.

Press isn’t everything
Getting the word out about your business does not in itself guarantee success. Increased press coverage can in fact be a mere passing spike, and everyone can cite examples of where massive press launches led to complete failure only months later. Press should be seen as a means to other ends such as fundraising, but going into partnership for this reason alone would not be cost or time-effective, as well as a sad waste of resources that could better be spent elsewhere.

Contact the right advocates
Thoroughly investigate the advocate company’s business goals, mandate and experience of similar projects before committing. Just because a small group of enthusiasts in the organisation have shown an interest doesn’t necessarily mean that the key players are on board, and they are the ones who will ultimately sign off the Det ar enkelt att lara sig spela spelautomater pa natet , och om du ar helt ny som spelare sa kan du valja att spela dina forsta rundor genom att bara satsa pa ett enkelt nummer. deal.

Define the scope
A list of deliverables has to be agreed upfront and in writing to avoid situations like wanting some additional functionality in the middle of the project and ending up with chaos as a result. A good idea is to adapt the methodology of some previous project that has a good track record, or to carry out customer planning and development beforehand to maximise the chances of success.

Get a budget secured
Where startups often have to survive hand-to-mouth, big corporations spread the load and think in terms of grand budgets and planning way down the line. You need to ask yourself whether they’ll contribute to the actual marketing of the project and whether they will expect to be doing any of the project work themselves. Which employees will they allocate, and for how long? Your project must be able to secure necessary resources which have been allocated to it and when these are formally in place then the chances of success are far greater than if only ‘best effort’ promises had been made.
In the final analysis, go ahead with the idea of a partnership when it makes sound business as well as emotional sense.

The story of how “Burger Bakar Abang Burn restaurant” became one of the Malaysia’s Fastest Growing Food Chain Business!

“We are in the business of selling happiness” that is one of the mantra of the Abang Burn team. Creating a tasty meat product is their forte but to sell it is successfully to the consumers is the most challenging. In short, it’s about how to ensure your consumers love your brand in the long run. Burger Bakar Abang Burn (BBAB), one of the Malaysia’s fastest growing food chain, had always strive towards this goal. Starting with only three employees, the brand today have successfully generated 200++ jobs in just a single year.

Everyone knows that Labour Day is a public holiday but not for Abang Burn’s team as that was the day the team pulled together their might to start the business.

In this interview, at Taman Melawati Kuala Lumpur, Nurul Izwanie Hashim, PR Executive for “ Burger Bakar Abang Burn ” (BBAB) shared the experience gained from the very beginning and how the idea of licensing / franchising started.

Abang Burn

How did Abang Burn’s became one of the Malaysia’s fastest growing food chain?

Michael Teoh: How did Abang Burn begin?

Nurul Izwanie : Abang Burn learnt the art of creating burgers from Australia. During his time in Australia, he got to be familiar with many kinds of meat processing techniques and butchery. Abang Burn created a meat shop in Malaysia but it was unsuccessful and eventually closed its doors. Meat shop was not successful as many ordinary Malaysians at that time preferred to purchase meat at the wet market and hypermarkets. He later applied his knowledge in the Burger Bakar industry and the brand gained prominence.


Michael Teoh: Where is the first outlet of Abang Burn situated and how Abang Burn find this place attractive?

Nurul Izwanie : Abang Burn’s first outlet is at Dagang Avenue Food court, Ampang. Why foodcourt? A food court has a stable amount of visitors. For a new brand like Abang Burn, this is actually an excellent market positioning to attract existing food court visitors to try the burgers. At this time we do not have a high marketing budget and we had to rely on existing market to achieve positive cashflow. And why Abang does not start with a restaurant? The reason is that majority Malaysians would most likely purchase a grilled burger from a kiosk because it is deemed unique to our youth market segment. You can get grilled burgers at TGI Fridays, Tony Romas, etc.

 burn crew

Michael Teoh: What are the core factors that help Abang Burn to have 14 outlets in a year?

Nurul Izwanie: “Cepat, Sedap & Servis Terbaik”. That is our operational core principles for our frontliners in our kiosks and restaurants. All our methods are integrated to achieve speed. We calculated every single second along our assembly lines and segregated into 3 main tasks; “just do, think and do, analyze, think and do”. If our crew could only “just do” without thinking and analyzing then our burgers would be processed faster by the crew. We also believe in crew ownership and “efficiency wage” advocated by Henry Ford. Our crew is given cash incentive for teamwork performed based on daily sales. If the kiosk manages to earn RM 5,000 sales a day, the staff would get RM 20 each. Calculate this into 26 working days and they would earn an extra RM 520 not including overtime and meals. Our crew in a performing outlet could earn as much as RM 2k and our supervisors could earn as much as RM 3k.

In terms of the management system, we are proudly built by cloud computing. We utilize cloud computing applications for our accounting, Enterprise Resource Planning, project management, quality control forms email and document management system. For example, we are able to cut down the processing time for quality audit at our kiosks from 2 days to instant report with the help of cloud computing. It has greatly accelerated our decision making and hence our infrastructure in terms of outlet expansion.

We are also strict on our licensees. We have received tremendous amount of application for license or franchise. However, we only select based on a licensee’s character, leadership abilities, multi-tasking skills and commitment to engage in the business on a full time basis. We have managed to assist 5 of our licensees to achieve full return on investment after a period of only 3-6 months. While all businesses need at least 3 years for return on investment, we are proud of our achievement but it always goes back to the character of our licensee and their attitude in terms of our Standard Operating Procedure compliance. Our products requisition is also performed centrally at Shah Alam and this ensures consistency for all the burgers sold at our outlets.

Abang Burn

Michael Teoh: What inspires Abang Burn to be better than other food franchising business?

Nurul Izwanie: We always put blessings in our mind and it will be adapted to all business dealings. Despite the licensees sharing the risk by allocating their capital to run the business, we always believe that it is our main responsibility as a licensor to ensure that all our licensees achieve the Return On Investment (ROI). No one would be happy when a business is not profitable and that is the reason why we are extremely strict on who is our licensee. People measure profit in its entirely, we measure happiness as our blessings for our both of customers and licensees / franchisees.


Michael Teoh: What are some goals that Abang Burn still trying to accomplish?

Nurul Izwanie: We want to be a brand loved by Malaysians. It’s not about Burger Bakar but about selling happiness through abang burn. So, in order to accomplish this goal, we have to always bear in mind that we must be aware with the customers’happiness. We believe our work is an ibadah. There is a saying that a smile is considered sadaqa and for ourselves we consider giving happiness to customers as more than sadaqa. We are always in constant pursuit of blessings for our afterlife. We do are not looking for profit maximization, we are looking to accomplish blessings maximization.

The article is contributed by Nurul Izwanie, the representative from Abang Burn Marketing Department. 

10 Biggest Franchise Business Industries (Trends in the USA for 2010) for Asian Entrepreneurs

The most successful franchises are often looked and hunted upon by savvy entrepreneurs overseas, in order to be brought back to their respective local markets. Trends and research done in the United States, among its 100 million strong consumer markets on booming franchise industries and sectors would offer insights into Asian entrepreneurs who are quick to learn and adopt successful franchises abroad that can be done for their home markets. Continue reading 10 Biggest Franchise Business Industries (Trends in the USA for 2010) for Asian Entrepreneurs