Mailbird uses Cost Effective Marketing Strategies to take Startup world by Storm

Marketing at Almost Zero Cost to Revolutionize Email Management with Mailbird

Mailbird is a creative email platform that brings productivity back into your life on the most widely used operating system today, Windows. Email today has become very insecure, a major stress in the workplace and slow with the innovative process that adjusts to how we work and communicate online today. NextUpAsia.com chats with the CEO and Co-Founder, Andrea Loubier about how she started this revolutionary business online.

Andrea Loubier Entrepreneur behind Mailbird
Andrea Loubier Entrepreneur behind Mailbird

(a)    Getting to know about The Strategies to Be The No.1 Start-Up

  • Marketing is King! How did you publicize your business? How did you get people to notice you and not your competitors?

We were in the right place at the right time. When we decided to go full throttle with Mailbird, there was a lot of hype in the world of email. Some topics included how many web based email servers were not secure, how emails were scanned and the lack of privacy and trust is always a concern. Sparrow, an email client for Mac, was acquired by Google. Mozilla’s open sourced email client Thunderbird announced ceasing development to focus and reallocate on other Mozilla products. Other email clients like Postbox, Inky, Airmail etc came to surface. Hotmail.com rebranded completely their web interface and style and renamed it Outlook.com- they later announced their POP3 only web email server would for the first time have IMAP support.

Marissa Mayer was named the new CEO for Yahoo with focused efforts on revamping Yahoo Mail. An online resource for anything to do with email launched called Other Inbox along with email focused tech conferences in Silicon Valley, called Inbox Love.

In the hot bed of email news, we simply found targeted tech publishers, bloggers, newspapers, magazines, forums and websites and shared the launch of a new Windows email client and people responded because we targeted the right channels, and built relationships with the right people.

Mailbird Levrages on Publicity by the media to build userbase
Mailbird Leverages on Publicity by the media to build userbase

A tip is to focus on contacting relevant tech publishers who’ve written on the subject matter of your business, and you should have a pretty compelling story to tell. Because we were named best email client for Windows by both PC World and IT World, and also a world class software by CNET’s Download.com users who were seeking this solution for email are happy to support Mailbird.

What is most interesting is your angle, what differentiates you from the competition. What do you offer that they do not. If you can clearly answer that, then go out there and tell the world about it and your early adopters will come.

  • They say, Talents is what make or break the business. For yourself, how did you get your talents and what did you do to make them remain working for you?

Character has a lot to do with how far you will go in life. I would say that one of my strengths as a person is that I am very much a networker, personable and easy to talk to. In addition to that, experience and learning by doing and through failures and mistakes is how you grow and become better.

I always grew up in a very internationally diverse setting, I like to engage with people and I love learning about what motivates people and how to build a business around your target user’s needs. I am constantly learning about great business development and marketing initiatives, and love to test different strategies; it is all part of learning and growing with your business and it is different for everyone.

You can never just be an expert on one thing, because the world continues to change, especially when it comes to technology. How you operate and communicate your vision has to also be flexible and adapt with the ecosystem in your vertical.

My background in project management in working with huge international corporations has taught be a lot about setting priorities, goals and delivering happiness to people you interact with.

Mailbird participates in many Startup events to build awareness among startup community
Mailbird participates in many Startup events to build awareness among startup community
  • If you could name 3 Main Criteria that have made You and Your Business successful, what are those 3 Main Criteria?

Early engagement with users. Relentless drive in communicating our vision to the world. A solid, reliable and talented team that cohesively works together to move a business forward.

  • Businesses need to Innovate in order to stay Competitive in the marketplace – How have you innovated your company to be competitive until today?

We’ve challenged the old school design and user experience for email on the Windows platform. We’ve adopted new technologies in building an email client. We are focused on the Windows platform – so you know it is good since we aren’t trying to be available on every OS, only to deliver a half-assed product.

We constantly test viral marketing strategies. We constantly seek opportunities that work hand in hand with email such as security and productivity. We are building community around email innovation with our developmental milestone of building the Mailbird API allowing 3rd party developers to build and distribute their super cool email productivity apps right from within Mailbird, so you have everything you’ve ever needed to manage email, your life and your business from one place.

Mailbird is not just another email client, and we are the only ones truly working to fix the problem(s) with email.

  • Global economic uncertainties Kill Businesses – In your mind, how did you weather this challenge for your business?

Well first you have to pre-determine the potential risks and threats to your business in building a thorough business plan. Economic uncertainties include optimism, employment, demand, profits, inflation, investment and access to finance. So if all things fail or go downhill in the global economic foreground we believe Mailbird will survive because people still need a way to communicate with each other online.

With Radicati’s 2013 – 2014 statistical report that email accounts are growing at a substantial rate of 6% in the billions each year, we know email isn’t going anywhere. Should there be an economic downturn, sure software will be the last thing people think about buying, but because Mailbird offers a freemium solution we believe that our user base will sustain and adapt with changing economic climates.

Startup Camp
Mailbird is one of the startups benefiting from Asia’s boom of revolutionary technology businesses

 

You see more women stepping up in senior management roles which is seen as an opportunity in the changing world economies and another strength for the Mailbird team. Also should companies consider budget cuts, if you look at the email client that currently dominates a workplace that runs Windows machines, Mailbird easily becomes the alternative solution with an value-added offer to businesses at a fraction of the price of solutions out there today for Windows users.

Whatever happens in the global economy, Mailbird will be available as a technology solution for communication. Even better, when the world emerges from economic struggle, in that cycle comes many new solutions and adaptations. People get more resourceful, more creative and become more open to alternative solutions when it comes to building a business and stimulating economic growth.

 

### END OF PART 3 ###

About Mailbird: 

Mailbird is a creative email platform that brings productivity back into your life on the most widely used operating system today, Windows. Email today has become very insecure, a major stress in the workplace and slow with the innovative process that adjusts to how we work and communicate online today. With key productivity hacks and differentiators like multi-account support for both IMAP and POP3 accounts, multi-language support to make Mailbird more globally available, data driven email management with the Wingman productivity booster and a community driven initiative to solve the many unique problems with email.

About The Entrepreneur: 

Andrea is the CEO and co-founder of Mailbird, an email tech startup based in Bali that focuses on email security and productivity hacks on the most creative platform for email innovation ever. She is half American and half Filipino, thrives on diversity as a social connector, particularly for women in Asia that are leading influencers and founders of tech companies. With 7+ years of marketing, project and community management under her belt, she is a firm believer in the strength of women in the world of tech, in the fast-evolving startup ecosystem emerging across Asia