word-of-mouth

Learning Branding and Business: This is how word-of-mouth marketing is being done now

Beep-beep, beep-beep Ah! An sms!  Went to check after stroking my eyelashes with mascara.  Hmmm. Interesting, one in a week eh?  Went to complete the other eye when yet another sms  alert  bounced in.  WHAT ! Two in as many minutes??? WOW!  This trend is really heating up, isn’t it!

What am I referring to?  Well, these messages were from friends – not spam – to say that they’d had a good experience with a product and were sending personal recommendations.  Like when you’ve had a great meal somewhere and tell others about it, you know?  It’s as old as the hills and is known as Word of Mouth marketing or WOM.  And you know what?  It is SO successful that even giants are cottoning onto it as one of their marketing strategies.

During a posh charity dinner recently a country manager related how a global brand Unilever had changed its approach in Thailand and how consumers were making money hand-over-fist.  Unilever was founded in the 1890’s; and in a history that now crosses three centuries, its success has been influenced by the major events of the day – economic boom, depression, world wars, changing consumer lifestyles and advances in technology and now WOM.

Its approach leverages on interpersonal relationships to spread the word around and rewards its customers for bringing in more customers.  The credibility is high because of the personal approach and consumers learn about the features of a product to share them with their colleagues and get rewarded for taking the trouble to be knowledgeable.  Companies shift a portion of their advertising budgets to funding the rewards system.

Yes, this is what Network Marketing is about and what financial guru Robert Kiyosaki promotes as THE business model of the century.  This is NOW for you, if you want to increase sales while reducing your brick-and-mortar overheads.  Putting it together involves a sound marketing plan supported by integrated mechanics of delivery.  With some clear thinking and a good IT system, the way to talk about a brand to friends becomes so very simple, and rewarding too!

Beep-beep, beep-beep Ah! An sms!  Went to check after stroking my eyelashes with mascara.  Hmmm. Interesting. 2nd one in a week eh?  Went to complete the other eye when yet another sms  alert  bounced in.  WHAT ! Two in as many minutes??? WOW!  This trend is really heating up, isn’t it!

What am I referring to?  Well, these messages were from friends – not spam – to say that they’d had a good experience with a product and were sending personal recommendations.  Like when you’ve had a great meal somewhere and tell others about it, you know?  It’s as old as the hills and is known as Word of Mouth marketing or WOM.  And you know what?  It is SO successful that even giants are cottoning onto it as one of their marketing strategies.

 

 

During a posh charity dinner recently a country manager related how a global brand Unilever had changed its approach in Thailand and how consumers were making money hand-over-fist.  Unilever was founded in the 1890’s; and in a history that now crosses three centuries, its success has been influenced by the major events of the day – economic boom, depression, world wars, changing consumer lifestyles and advances in technology and now WOM.

Its approach leverages on interpersonal relationships to spread the word around and rewards its customers for bringing in more customers.  The credibility is high because of the personal approach and consumers learn about the features of a product to share them with their colleagues and get rewarded for taking the trouble to be knowledgeable.  Companies shift a portion of their advertising budgets to funding the rewards system.

Yes, this is what Network Marketing is about and what financial guru Robert Kiyosaki promotes as THE business model of the 21st century.  This is NOW for you, if you want to increase sales while reducing your brick-and-mortar overheads.  Putting it together involves a sound marketing plan supported by integrated mechanics of delivery.  With some clear thinking and a good IT system, the way to talk about a brand to friends becomes so very simple, and rewarding too!