Like him or hate him but you cannot deny Jason Fried of 37Signals is good at doing what he does, making money and making people think with his contrarian ideas which are heavily documented in both of his book, Getting Real and Rework. (both of them good read I might add). He recently wrote an article on INC Magazine about how to get good at making money which is a must read for all entrepreneurs.
He states that a lot of startups especially those who are in the Web2.0 type of business forgets the most fundamental of all small-business advice: how to get good at making money. Startups like Twitter, Facebook and many more have often neglect the idea they are building a business and focus on growing the users instead of selling stuff.
Here are some highlights of his articles which we find interesting.
Once I stopped slinging the technical terms, I realized that when customers shop for shoes, they do three things. They consider the look and style. They try them on to see if they’re comfortable. And they consider the price. Endorsements by famous athletes help a lot, too. But the technology, the features, the special-testing labs—I can’t remember a single customer who cared. I sold a boatload of shoes and tennis rackets that summer.
Understanding what people really want to know—and how that differs from what you want to tell them—is a fundamental tenet of sales. And you can’t get good at making money unless you get good at selling.
To read more visit here.
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