Image from

Growth Hacking Tools

I have been helping several startups on growth hacking in the past couple of months: working on customer retention, key metrics analytics, data analysis, A/B testing and more. In this article, I’ll highlight a huge part of growth hacking — the tools. Rather than building your own, here are some of the tools available for everyone that will save you both time and money.


Visual Website Optimizer (VWO)

Visual Website Optimizer (VWO)

VWO has made it ridiculously easy to implement A/B testing, multi-variate testing, and split testing on the web. Just paste a JavaScript snippet and you’re good to go. The reporting is both easy to read and insightful. And if you run out of ideas for testing, you’ll have access to a library of real world case studies from the dashboard.



Mailgun doesn’t just send transactional emails, it also lets you tag them with campaign-IDs for in-depth analytics. It’s incredibly useful for A/B testing purposes to see which version of your transactional emails perform best.

Screen Shot 2013-01-09 at 10.33.14 AM


Intercom hooks up your users’ profile and activities with a simple JavaScript snippet, then provides you a bird-eye view of them on its dashboard. It allows you to easily send message to users through the dashboard. What’s awesome about Intercom is the ability to setup automated email based on the activities performed (or not performed) by the user.



RJMetrics connects to your database, analyzes it and serves up valuable business analytics such as Customer Lifetime Value, Repeat Purchase Probability, and Cohort Analysis. As someone who have just picked up some SQL chops few months ago, I can tell you this is a huge timesaver.



It’s important to be able to keep your team on the same page for your company’s key metrics and analytics. That’s where Geckoboard comes in. Geckoboard comes with preinstalled widgets for Google Analytics, MixPanel, and more. It’s also easy to create your own custom widgets simply by passing JSON/XML.

What are some other tools that you’ve found useful for growth hacking?