OOKBEE Founder - Moo Natavudh

Get into the Founder’s Mind of OOKBEE, Thailand’s Largest Ebook Store with 85% Marketshare – Part 1

The Start-Up Entrepreneur Series in collaboration with Entrepreneurs.my and E27, Singapore aims to inspire a new breed of Generation-Y entrepreneurs, showcasing success stories of entrepreneurs in the region who have succeeded despite their young age. We take a look at, OOKBEE, Thailand’s biggest ebook store on iOS and Android platform with more than 85 percent market shares of the local ebook market. 

  • Tell us more about yourself – Who are you, what do you do, what are your qualifications (If any) and what have made you into the successful entrepreneur that you are today?

I’m a tech entrepreneur with over 12 years experience in founding, funding and managing tech companies in Thailand. I’m currently the founder and CEO of OOKBEE (www.ookbee.com), Thailand’s biggest e-book store with 85% of the market shares. Besides Ookbee, I’m also the founder and CEO of IT WORKS, one of the leading software companies in Thailand. OOKBEE was started as a project in this company and was spun-off in March 2012.

  • Why did you get started on this path towards building your own business?

I got my bachelor in Aerospace engineering and my master in Industrial engineering. However, programming is my hobby along those university years. Back in 2000 right after my master, I started my first company, IT WORKS. During my master degree, I was doing some programming jobs for many Japanese companies in Bangkok and was making more money than most of my friends. My initial thought was that it could be a good business doing programming work for these companies so I started my first company. In reality, it was not as smooth as I thought and there were many lessons learn along the way.

Anyway, the company had been expanded and pivoted many times during the course of 12 years. We were doing many customization projects on PCs then Biometric package software (which still be a good business till date) and later Mobile programming outsourcing for foreign customer in Japan and US. It was this mobile outsourcing units which introduce us to the business that turned out to be Ookbee today.

  • Was there any inspiration or anyone who inspired you to pursue your dream to become an entrepreneur today?

It’s not a single event or person which inspire me to become an entrepreneur. It’s more like a series of them. I studied and read a lot of business books about all those tech entrepreneurs who’d made it. By the time I graduated and have to decide what to do with my life, being and entrepreneur is the only thing I want to do.

  • In your experience, what are the 3 Winning Traits that Entrepreneurs should possess when they start their business?

1. Know what you love and Commit to doing it. — being an entrepreneur is difficult. There are never-ending list of things to be done. You are your own boss. In the end if you know what make you happy and commit 100% doing it things will be much easier.

2. Leadership —  it takes a competent leader to successfully start, and grow a business.

3. Learning from mistakes – during the course of running your business, you will make some mistakes. It’s ok to be wrong or even fail. The important thing is to learn form them.

 

To be Continued to Part 2 on the 5th of December 2012

### Special to E27 as our supporting partner in bringing to us, the Start-Up Entrepreneur Interview Series ###

About The Start-Up Entrepreneur:

Moo Natavudh is a tech entrepreneur with over 12 years experience in founding, funding and managing tech companies in Thailand. He is currently the founder and CEO of OOKBEE (www.ookbee.com), Thailand’s biggest e-book store. Besides Ookbee, Moo also the founder and CEO of IT WORKS, one of the leading software companies in Thailand. OOKBEE was started as a project in this company and was spin-off in March 2012.  Moo hold a BE in Aerospace Engineering from Kasetsart University and a ME in Industrial Engineering from Asian Institute of Technology.

About The Start-Up:

OOKBEE is Thailand’s biggest ebook store on iOS and Android platform with more than 85 percent market shares of the local ebook market. We currently have 2.5 million users all on mobile (within 22 months after launching) and currently adding around 5,000 new users a day. On Apple App Store, two of our best apps rank in the top 5 Top grossing iPad Application for Thailand for the past 400 days consecutively. We partnered with AIS (Telco) and B2S (Thailand leading bookstore) to offer e-book, magazine, newspaper for local readers. OOKBEE had just raised US$2 million in Sep 2012 from InVent valuing the company at US$8 million.