UPDATE: SOLD OUT
For the first NextUp event of the year, we are proud to present in collaboration with Cradle, a workshop about Business Model Canvas and Design Thinking.
The trainers invited are co-author of Business Model Generation: Yves Pigneur and from Director, Leadership Team, IDEO: Teddy Zmrhal.
RM 150 for early bird (before 23 Jan)
RM 250 for normal
About the topics:
Business Model Canvas:
An introduction and exploration of the widely used Business Model Canvas, a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.
Design thinking & User-centered design:
An introduction to learning about and applying design thinking and user-centered design, methodologies for discovering actual and latent needs in the product and service development process. As a style of thinking, design thinking is generally considered the ability to combine empathy for the context of a problem, creativity in the generation of insights and solutions, and rationality to analyze and fit solutions to the context. While design thinking has become part of the popular lexicon in contemporary design and engineering practice, as well as business and management, its broader use in describing a particular style of creative thinking-in-action is having an increasing influence on twenty-first century education across disciplines. In this respect, it is similar to systems thinking in naming a particular approach to understanding and solving problems.
About the trainers
Speaker Profile: Teddy Zmrhal
The newest member at the burgeoning IDEO Singapore Office, Teddy is a serial entrepreneur and learning designer. He’s co-founded a number of companies and non-profits over the years including Learning Productions, a learning simulation company that successfully exited (sold to SmartForce for $16m) literally days before the crash in 2000 and B!, a social health and wellness startup, – ‘the best work of his life’ well, that unfortunately did not!
After three months recuperating on (sailing) and in (diving) the waters of the South Pacific and Southeast Asia in 2009, Teddy started teaching and mentoring budding entrepreneurs and designers between his home in the Bay Area and his hometown of Chicago.
He’s taught entrepreneurship, business strategy, and/or design at the Haas School of Business, the Kellogg School of Management and the McCormick School of Engineering at Northwestern University, The Institute of Design in Chicago and was both Associate Chair and faculty of the groundbreaking Design MBA program at the California College of the Arts. In Singapore he’s taught at Nanyang Technological University, the University Scholars Program at the University of Singapore, and spoken at INSEAD.
Teddy has mentored and taught at Excelerate Labs in Chicago, Startup Weekend, Lean Startup Machine, the Founder’s Institute, Hub Ventures and Greenstart – the clean tech accelerator, in the Bay Area, and Lean Startup Machine, The Hub, and Design Startup Week/Weekend in Singapore.
Teddy earned a Master of Learning Sciences from Northwestern University and MBAs in Strategy and Entrepreneurship from Columbia and London Business Schools. He’s absolutely thrilled to return to the ASEAN region and specifically to be in Singapore…and is happy to call himself the latest resident of Tiong Bahru.
Speaker Profile: Yves Pigneur
Yves Pigneur has served as Professor at the University of Lausanne since 1984, and as visiting professor at Georgia State University and the University of British Columbia. He is editor-in-chief of the academic journal Systèmes d’Information & Management. Together with Alexander Osterwalder, they authored the book “Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers”. In 2012-2013, he is visiting professor at the National University of Singapore (NUS).
The workshop aims at learning about and applying the Business Model Canvas, a visual language to describe, challenge, and design business models. The attendees will appreciate powerful examples of business model innovation, such as Nespresso, airBnB, Better Place, and SunEdison. Design thinking attitude and customer centricity will also be emphasized for exploring and prototyping business models. The synergy between the business model canvas, Eric Ries’s lean startup and Steve Blank’s customer development will be briefly emphasized for testing value propositions and business models.
|9.30 AM||Registration – Networking|
|10.00 AM||Event welcome by emcee|
|10.10 AM||Opening welcome by Cradle CEO (Nazrin Hassan) & Unirazak|
|10.20 AM||Introduction of workshop speaker : Yves Pigneur|
|10.22 AM||Yves Pigneur : Business Model Canvas|
|12.30 PM||Lunch break|
|1.30 PM||Introduction of workshop speaker : Teddy Zmrhal|
|1.32 PM||Teddy Zmrhal : Design Thinking & User-centered Design Methodologies|
|3.30 PM||Question & Answer : Yves Pigneur & Teddy Zmrhal|
|3.45 PM||Tea break – Networking / Independent discussions|
|5.00 PM||Event ends|