You can offer the same product but position differently. Take a computer for example where Apple and other manufacturers look to occupy different niches in the ecosystem. The common mistake that most business make is to position themselves in the middle. Once you are in the middle, there is nothing unique about your business.
Recently the founder of JomSocial Azrul dream an interesting diagram about this problem and I hope you can learn not to fall into the middle trap in your ventures.
About Daniel CerVentus
Daniel is the founder of Entrepreneurs.my and a web producer that is involved in various projects such as ThisWeekInAsia.net. He is very passionate about startups and entrepreneurship around the region.You can follow Daniel at www.twitter.com/cerventus