Leading couple mobile application, Between, has partnered with Asia’s premier dining guide, OpenRice, to find Singapore’s best foodie couple. From November 2013 to January 2014, Between and OpenRice Singapore will run 3 food tasting sessions where they will invite 12 shortlisted couples to participate and review selected restaurants in Singapore. The best couple food critic will win a romantic Valentine’s Day dinner in February 2014.
This is the first official campaign that Between is running in Southeast Asia since hiring ex-e27 editor, Joash Wee, to lead its expansion into the region in October, this year. With over 4.6 million downloads globally, Between has been seeing strong organic growth in Southeast Asia. The first phase of its Southeast Asian expansion will see Between focusing on building strategic partnerships in Singapore, Malaysia and Thailand.
Kenett Wong, Country Manager of OpenRice Singapore said, ““OpenRice is a platform for people to create meaningful food memories across Asia and through our partnership with Between in Singapore, we hope to engage couples who are looking to discover new dining places for their next date. We already have couples and spouses teaming up to write food reviews on OpenRice, and it would be interesting to see how this partnership will drive more of such engagements.”
Between’s General Manager for Southeast Asia, Joash Wee, said,”Between enhances offline relationships by providing a private space where couples can create, share, and remember all their special moments. For Southeast Asia, we are looking for strategic partners like OpenRice that can help bring couples closer to each other, and food is a good place to start.”
Besides the best couple food critic award, Between will also be looking for the most popular Between couple in Singapore. One of the 12 shortlisted couple will be selected as “Between’s Favourite Couple”, through popular vote on social media, and win a special Valentine’s Day treat.
The first food tasting session will happen on 17th November, 2013 and will see 6 couples joining Between and OpenRice to try out classic Italian and Peruvian restaurant, Supply & Demand.
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