OOKBEE Founder - Moo Natavudh

An Entrepreneur's Advice to Other Entrepreneurs, Moo Natavudh of OOKBEE Thailand's Largest Ebook Store – Part 4

The Start-Up Entrepreneur Series in collaboration with Entrepreneurs.my and E27, Singapore aims to inspire a new breed of Generation-Y entrepreneurs, showcasing success stories of entrepreneurs in the region who have succeeded despite their young age. We take a look at, OOKBEE, Thailand”s biggest ebook store on iOS and Android platform with more than 85 percent market shares of the local ebook market. What would be your 3 main advice that you would offer to entrepreneurs who want to start up today?

Hire great people, Build a core team. — You need a core team who you can depend on creating something significant. The team should be able to adapt to changing market condition. And it”s always a good idea to hire a great people even you still don”t know what role they will be filled in your team.

There were many times at Ookbee when the good people we hired ended up doing a totally different thing from what we initially hire him for. Great people is an asset and will definitely contribute a solutions to problems wherever you put them in.

Be creative and find time to think. —  “that”s what everyone else is doing” It is easy for everyone in the startup community to get fought up to that thinking. While it”s true that doing so will get things done , it would probably also put you in the same position as everyone else. In order to achieve something different, we need to do things differently.

Find some alone time to think. When you are working hard meeting people, replying e-mails, talking on the phone. Suddenly, a week has gone without time to actually think. In some case, new ideas come from doing or experiencing something different. For example, some of my best ideas has come from visiting new places or meeting people from a different field of work.

Know what make you happy and commit to doing it. — Building your startup, doing something you love and building product you are passionate about, I believe, is one of life”s greatest rewards.

If you have a wishlist, what would you want Governments or the Private Sectors to do, to assist businesses like yours? Just any wish and why?

 A government subsidy for startup talent upgrading. In technology, talent is the key and for everyone to stay competitive they need to be trained.  Classes, certification, flying in mentors to teach them etc.

 Any last remarks to close your ‘The Start-Up Entrepreneur Speaks’ series for now?

“Respect everyone, Fear No one”  it’s good to be inspired by all the great example out there but in the end your startup future is all up to you. If you believe in it enough, hungry enough and try hard enough I believe success is not far away.



### Special thanks to E27 as our supporting partner in bringing to us, the Start-Up Entrepreneur Interview Series ###

About The Start-Up Entrepreneur:

Moo Natavudh is a tech entrepreneur with over 12 years experience in founding, funding and managing tech companies in Thailand. He is currently the founder and CEO of OOKBEE (www.ookbee.com), Thailand”s biggest e-book store. Besides Ookbee, Moo also the founder and CEO of IT WORKS, one of the leading software companies in Thailand. OOKBEE was started as a project in this company and was spin-off in March 2012.  Moo hold a BE in Aerospace Engineering from Kasetsart University and a ME in Industrial Engineering from Asian Institute of Technology.

About The Start-Up:

OOKBEE is Thailand”s biggest ebook store on iOS and Android platform with more than 85 percent market shares of the local ebook market. We currently have 2.5 million users all on mobile (within 22 months after launching) and currently adding around 5,000 new users a day. On Apple App Store, two of our best apps rank in the top 5 Top grossing iPad Application for Thailand for the past 400 days consecutively. We partnered with AIS (Telco) and B2S (Thailand leading bookstore) to offer e-book, magazine, newspaper for local readers. OOKBEE had just raised US$2 million in Sep 2012 from InVent valuing the company at US$8 million.