lenticular ads for child abuse

An Ad That Shows A Secret Messages To Kids

Recently in Gizmodo, they highlighted an very innovative ad that can show two messages. 1 for adults and 1 for children. This ad is targeted to those kids who are suffering from child abuse and shows a hidden message from the adults.

This is done by the same technology used by some 3D TV and it is called lenticular display which show a different image if viewed from a different angle.

ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?

Knowing the average height for adults and children under 10,GREY has created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.