Hi there! Recently I’ve read some posts on a forum that I frequently visit regarding business blogging, where people are having problems on having maximum outreach for their blogs to the readers. So I decided to really see what are the errors done which have become barriers for most business bloggers. After making some random visits to various business blogs, below are my observations and suggestions on how to cope with each problem, which are mostly done by unsuccessful business bloggers.
Nevertheless, it’s understandable. After all, blogging is still relatively new to the majority of bloggers and many businesses are still trying to make sense of the whole blogging scene. Also things evolve as blogging starts to mature, so a good strategy yesterday may turn into a mistake today. These are some of the most common mistakes a business blogger makes.
Not Asking For Comments
Bloggers always agonize over the lack of comments. But the problem is not that people don’t read the blog or don’t want to comment but the blogger hasn’t given the opportunity for readers to comment. Just like asking for people to order a product, you’ve got to coax people to spend their 3 or 4 precious minutes to comment on your blog. Ask for opinions. People love giving it. Ask for reader’s experiences, input or help to accomplish something. Ask people to suggest something to you like asking them for suggestions, tips and recommendations. Asking is a way of telling people and it is OK to speak their mind yet it also shows that you’re open to alternatives.
Not Hosting On Their Own Domain
Give a thought into your blog. Don’t just jump on the bandwagon. You need to figure out where it’s taking you before you hop on for the ride. Like any web site you may build, think of your blog as a long term marketing communication channel. A Blogspot or WordPress or Posterous URL is not only unprofessional, you don’t even own it. Nothing against these blogging services; they’re excellent tools but for long term marketing purposes, it would be better to go for your own domain. This way you control where you want to publish the blog to. Tomorrow, if you outgrow these services, you can easily export your blog to another tool, another host without losing too much established traffic. A domain is also easier for people to remember and easier for you to publicize.
Not Maximizing Their Blog Content
Many businesses quit blogging because they feel it’s too much work. True, like everything else, you got to work on a blog but you don’t have to break your back over it. Sometimes you may have a paragraph here and there about a topic that just isn’t big enough for an article. You know what? You’re going to have many more of these random thoughts and ideas and random times, then you should draft a post about it. Later, you can come back and gather these paragraphs, compile them into a complete article or even a book. That’s the best way of maximizing your work. How about e-courses, audio transcripts or books that aren’t in publication anymore? Recycle. Break them up and post them on your blog. In fact, if you have lot’s of this type of content, you can even get your assistant or team members to post it for you.
Publishing Too Often
I know what you’re thinking. This sounds like the complete opposite of everything you’ve ever learnt about blogging. Truth is, the blogging world changes. What works yesterday may not today. This is one of them. There are countless blogs already jostling with you for your reader’s time. More are being started by the day. Who has the time to read so many blogs? It’s come to a point, people are forced to cherry pick the blogs they read. Even when they do read yours, you’re not safe yet. If they can’t keep up with your blogging pace, they’ll drop you no matter how good your information is. Keep a balance. Feed information to your readers instead of dumping a truckload on them. Every market is different. Some can tolerate higher number of posts a week, some can’t.
Falling For Too-Good-To-Be-True Short Term Methods
Ah, this is my favorite. If you can have a favorite pet peeve that is. Most of the times, you may hear about people dishing out the newest yet coolest blogging tactic, or best blogging tool that’s sure to help you to sky rocket your business to success or bull doze your way to the top search engine listings. Consider how any of this short-term offers will help you advance your business in two, five or tens years from now. Is it really in line with your marketing direction? If it isn’t, drop it. It also helps a lot if you can have a reliable source whom you can consult with and help put things into the right perspective for you. One of the most powerful qualities of a blog has nothing to do with search engines, tagging or pinging. These things do have a place, but they aren’t as powerful as the relationship opportunities between you and your customers.
Although these mistakes are common, they are also very easily rectified and don’t cost much money. All of these suggestions are born out of my own observations after having made random visits to various business blogs. You may try it for yourself, whether it works or not. Happy blogging!
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